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Drapes India

Drapes India - Case Study

Website | SEO | Social Media | PPC Campaign Management

 
 

200%

Increase in website Conversion, year on year

95%

Targeted keywords are now ranking on google first page

80%

Conversion came from organic search alone

Drapes India

Alankrita Furnishings was established in 1978, and in 2006, Alankrita Furnishings was renamed Drapes India which is located in Bangalore. They are one of the most reputed retailers in Bangalore offering a wide range of premium and high-end furnishing & decor items. To improve their online presence & ROI, they partnered with Zinetgo in 2019.

Working together they aimed to reach four key goals.

  • Creating new websites & increasing their online visibility in Bangalore.

  • Lead Generation and increase ROI.

  • Increase store Visits.

2019

Build brand awareness and grow consumer loyalty online.

2020

Improve their online position within the competitive Bangalore's Cleaning market.

2021

Increase the number of leads and enquiries from website visitors.

2022

Always on the Top of google page as we continuously work on website redesign, content updation, Keyword addition, social media growth, and aligning the website with new algorithm standards.

2023

Top Position Maintained with monthly SEO monitoring and Keyword mapping.

2024

Continued

Challenges

With over 40 years’ experience, their main focus was on traditional marketing, But the other retail stores' online presence were impacted their business. Determined to prove the value of Digital Marketing, they turned to Zinetgo for assistance one year ago.

Objective

Once they partnered with Zinetgo. The main goals set by Zinetgo after the meetings with Drapes India Owner, were to create a beautiful website & to show some strong Online presence through Digital Marketing which directly impact on return on investment.

Results

Since Zinetgo worked from creating a beautiful Website to digital marketing. During the review conducted in Jan 2020, 60% of conversions came from website leads, 150% increase in store visits, quarter on quarter. 60% of targeted keywords are now ranking on Page 1 of Google for both Desktop and Mobile search. Overall conversions in one year is 40%. With proven results & details, we look forward to continue working with Drapes India for many more years to come.