Drapes India - Case Study
Website | SEO | Social Media | PPC Campaign Management
Drapes India
Alankrita Furnishings was established in 1978, and in 2006, Alankrita Furnishings was renamed Drapes India which is located in Bangalore. They are one of the most reputed retailers in Bangalore offering a wide range of premium and high-end furnishing & decor items. Drapes India had no online presence, so to grow their online presence & ROI, they partnered with Zinetgo in 2019.
Working together they aimed to reach four key goals.
Creating an attractive new websites & increasing their online visibility in Bangalore.
Lead Generation and increase ROI.
Increase store Visits.
Challenges
With over 40 years’ experience, their main focus was on traditional marketing, But the other retail stores' online presence were impacted their business. Determined to prove the value of Digital Marketing, they turned to Zinetgo for assistance one year ago.
Objective
Once they partnered with Zinetgo. The main goals set by Zinetgo after the meetings with Drapes India Owner, were to create a beautiful website & to show some strong Online presence through Digital Marketing which directly impact on return on investment.
Results
Since Zinetgo worked from scratch on Website Development, Social Media and SEO strategies, the Drapes India team have noticed dramatic increases in traffic, sales and revenue. Website traffic had increased by 40% year on year, 60% of conversions came from organic search alone. In addition, 20% of conversions came from Lead Generation Campaigns & 80% of high volume search keywords are now ranking on Page 1 of Google for both Desktop and Mobile search. With the implementation of Zinetgo CRM, Drapes India could manage the lead tracking. The results have enabled the Drapes India team to successfully achieve their business Objective of improving brand awareness online.