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Chess Saga

Chess Saga - Case Study

Website | SEO | Social Media | PPC Campaign Management

 
 

200%

Increase in website Conversion, year on year

95%

Targeted keywords are now ranking on google first page

80%

Conversion came from organic search alone

Chess Saga

CHESS-SaGa has been at the fore-front to revolutionize the way chess is taught, to help both boys and girls win at their games as well as their lives. To improve their online presence & ROI, they partnered with Zinetgo in 2019.

Working together they aimed to reach four key goals.

  • Create a new website that would be both functional and memorable

  • Increase brand awareness & increase traffic to the new website

  • Lead Generation and increase ROI.

2019

Build brand awareness and grow consumer loyalty online.

2020

Improve their online position within the competitive Bangalore's Chess Academy market.

2021

Increase the number of leads and enquiries from website visitors.

2022

Always on the Top of google page as we continuously work on website redesign, content updation, Keyword addition, social media growth, and aligning the website with new algorithm standards.

2023

Being Always on the Top of google page is continues work on website redesign, content updation, Keyword addition and much more

2024

Continued

Challenges

Their academy had a simple website which was not enough to attract customers. They were champions in their field but their online presence were very low. They wanted to get on the top of google search by conquering from the competitors, that's where they met with Zinetgo their Digital Partner in 2019.

Objective

Once they partnered with Zinetgo. The main goals set by Zinetgo after the meetings with CHESS-SaGa team, were to create a functional and memorable website & to achieve CHESS-SaGa's SEO & social media goals.

Results

Since Zinetgo created a brand-new website and search engine optimisation (SEO) strategy. 90% targeted keywords are now ranking on Google first page & 100% Increase in leads, quarter on quarter. To date, SEO has successfully attracted the calibre of new customer and brand awareness they desired.